If your digital ad campaigns are underperforming, your team is probably tweaking bids, location, or ad copy. But here’s the truth — they’re fixing the wrong problem. Google’s AI-driven campaign types, like Performance Max (PMax) and AI Max, have completely changed how this ecosystem functions. These aren’t just ad platforms anymore; they’re powerful AI learning systems that adapt to your business in real time. And... their primary textbook? Your website.