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Insights


How to Seed Your Content for LLMs
LLM Seeding is the process of getting your content into the data pipelines and ecosystems that large language models (LLMs) pull from. Think of it like SEO for AI. Traditional SEO was about ranking higher on Google. LLM Seeding is about being the source that chatbots and AI search engines pull from when they generate an answer. The goal isn’t traffic in the old sense. It’s citations, visibility, and brand authority in the age of AI-driven answers.
Sep 17


Is Your Website Ready for Apple's AI Answer Engine?
Apple's "World Knowledge Answers" (AI Answer Engine) is set to launch in spring 2026, this new engine will be deeply integrated into Siri and the Safari browser. Instead of a list of blue links, it will deliver direct, summarized answers that blend text, photos, videos, and local search results. This isn't just another search update; it's part of the new AI paradigm.
Sep 11


Why Your Google Search Traffic Is Down (and How to Adapt)
Google isn’t what it used to be. If you’ve seen your organic traffic take a nosedive lately, you’re not alone. The old playbook optimize for keywords, rank high, collect clicks isn’t delivering like it once did. What used to feel like a firehose of traffic now feels like a slow drip. And here’s the kicker: this isn’t a temporary blip. This is the new reality of search.
Sep 3


Your Blog is an AI's Top Pick: Are You Making the Most of It?
A surprising new trend has emerged, and it's a game-changer for content creators: AI models are citing blogs as their second most-cited source overall.
Jul 30


3 Key Pillars of SEO Copywriting: Connecting with People and Search Engines
SEO copywriting remains a delicate dance between captivating human readers and satisfying the ever-evolving algorithms of search engines. As AI reshapes the content creation landscape, one truth endures: AI cannot replicate the authentic human connection forged through compelling storytelling. To stand out in this dynamic digital era, brands and writers must master three essential pillars of SEO copywriting: knowing your audience, creating compelling content, and adapting to
Jun 25
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