The consumer journey isn’t a neat path anymore it's a multi-platform rollercoaster. With users hitting 130+ mobile touchpoints daily, old marketing funnels can't keep up. Learn how to rethink your strategy and connect with today’s unpredictable consumer.

Tools like ChatGPT and Google's AI Overviews are fundamentally changing how users find information. They are designed to parse, synthesize, and present answers in the most efficient way possible. And what format is perfectly suited for this? Content that is scannable, segmented, and logically structured. In other words, listicles.

Search has officially entered a bold new chapter. With AI Mode now fully rolled out and Deep Search picking up steam, the rules of SEO, content strategy, and performance tracking are being rewritten. If you’re still clinging to old tactics, you’re already falling behind. Businesses that adapt now are seizing massive visibility, while those who hesitate are slipping in the rankings.

AI-driven systems are revolutionizing information discovery. Moving beyond traditional link-based rankings, AI models often prioritize content that aligns with their sophisticated understanding of relevance, authority, and user intent. When a user poses a question, AI systems frequently pull snippets from web pages, blog posts, or research papers to construct answers, typically citing the source. These citations are invaluable, capable of driving substantial traffic, enhancin

Did you know that nearly 65% of Google searches now end without a single click?