If your digital ad campaigns are underperforming, your team is probably tweaking bids, location, or ad copy. But here’s the truth — they’re fixing the wrong problem. Google’s AI-driven campaign types, like Performance Max (PMax) and AI Max, have completely changed how this ecosystem functions. These aren’t just ad platforms anymore; they’re powerful AI learning systems that adapt to your business in real time. And... their primary textbook? Your website.

AI is flipping the SEO game upside down. Google’s AI Overviews, Perplexity, and other AI-powered search tools are making the classic blue-link results look dated. If your website isn’t optimized for AI, you’re risking invisibility, fading traffic, dwindling leads, and all your hard work going poof. Don’t panic, though! This shift is a massive opportunity for those who adapt fast. Let’s dive in!

Unlock the potential of Google's new AI Mode. Understand how generative AI is changing user search behavior and get ahead of the curve with our guide to optimizing your Google Ads for longer, more conversational queries.

Pay-per-click (PPC) advertising is a game-changer for real estate professionals looking to generate high-quality leads quickly. Whether you're a realtor, broker, or property manager, PPC can put your listings in front of motivated buyers and sellers. My latest guide reveals proven steps to create winning real estate PPC campaigns, avoid common pitfalls, and maximize your return on investment (ROI).