Google isn’t what it used to be. If you’ve seen your organic traffic take a nosedive lately, you’re not alone. The old playbook optimize for keywords, rank high, collect clicks isn’t delivering like it once did. What used to feel like a firehose of traffic now feels like a slow drip. And here’s the kicker: this isn’t a temporary blip. This is the new reality of search.

Did you know that nearly 65% of Google searches now end without a single click?