AI answer engines like ChatGPT, Google AI Overviews, Perplexity, and Gemini aren't just tools. They are the new Google. Get this: Over 60% of search queries now generate AI-powered answers. That means clicks to your website are vanishing. ChatGPT alone handles over 10 billion queries a month. And 30% of those have commercial intent. That’s your customer, and they're getting an answer without ever seeing your website. So, how do you win?

Users can now access a growing suite of embedded tools such as Spotify, Canva, Zillow, Instacart, and Wix directly within ChatGPT. This evolution redefines what it means to engage online. ChatGPT is emerging as a unified environment where discovery, creativity, and commerce converge, all within a single, seamless conversation.

The B2B marketing landscape is undergoing a profound transformation. The era where lead generation reigned supreme is fading. Today, the most successful B2B marketers are strategically prioritizing brand awareness, compelling storytelling, personalized experiences at scale, and the cultivation of thriving communities.