by: Nathan Finfrock
Last week, tools like Microsoft Copilot and Salesforce Einstein likely topped Google searches as businesses raced to integrate AI into everyday workflows.
As we move through 2025, emerging AI tools are reshaping how we work, and the impact is undeniable.
Take Copilot: it’s embedding GPT-4-level automation into Office suites, turning hours of data crunching into minutes.
Meanwhile, Einstein AI is streamlining CRM, helping sales teams predict trends and personalize outreach with precision.
Beyond these giants, AI-driven robotic process automation (RPA) and low-code platforms are empowering even non-tech pros to build solutions—fast.
A recent McKinsey report noted that while nearly all companies are investing in AI, only 1% feel fully mature in its use.
That gap? It’s where opportunity lives.
For me, the real story is productivity paired with purpose.
These tools aren’t just about efficiency; they’re freeing up time for strategy, creativity, and human connection—things AI can’t replicate.
But it’s not all smooth sailing.
Upskilling is critical—teams need to understand AI to harness it.
And as adoption accelerates, so do questions about ethics and governance.
Nathan Finfrock
Company Owner @ Finfrock Marketing
5757 W Century Blvd Suite 650-I,
Los Angeles, CA 90045