by: Nathan Finfrock
Social commerce is redefining retail, and TikTok Shop and YouTube Shopping are at the forefront.
TikTok Shop, since its U.S. launch in September 2023, hit $100 million in single-day sales on Black Friday 2024 (TikTok estimate), with monthly U.S. buyers nearly tripling in the past year.
Meanwhile, YouTube Shopping taps into its 2.5 billion monthly users, with creators driving sales through its affiliate program—open to Shopify Plus and Advanced merchants since mid-2024.
These platforms are blending entertainment and commerce seamlessly, with TikTok alone projected to grow U.S. social commerce buyers to 47.7 million in 2025 (eMarketer).
Nathan Finfrock
Company Owner @ Finfrock Marketing
5757 W Century Blvd Suite 650-I,
Los Angeles, CA 90045