The consumer journey isn’t a neat path anymore it's a multi-platform rollercoaster. With users hitting 130+ mobile touchpoints daily, old marketing funnels can't keep up. Learn how to rethink your strategy and connect with today’s unpredictable consumer.

Tools like ChatGPT and Google's AI Overviews are fundamentally changing how users find information. They are designed to parse, synthesize, and present answers in the most efficient way possible. And what format is perfectly suited for this? Content that is scannable, segmented, and logically structured. In other words, listicles.

A surprising new trend has emerged, and it's a game-changer for content creators: AI models are citing blogs as their second most-cited source overall.

AI is flipping the SEO game upside down. Google’s AI Overviews, Perplexity, and other AI-powered search tools are making the classic blue-link results look dated. If your website isn’t optimized for AI, you’re risking invisibility, fading traffic, dwindling leads, and all your hard work going poof. Don’t panic, though! This shift is a massive opportunity for those who adapt fast. Let’s dive in!

Unlock the potential of Google's new AI Mode. Understand how generative AI is changing user search behavior and get ahead of the curve with our guide to optimizing your Google Ads for longer, more conversational queries.

You thought getting on the first page of Google was the goal, right? Well, the goalposts have moved!!! Now, you have to win over the AI. With features like Google's AI Overviews, users are getting answers to questions like, "Where can I find a dog-friendly cafe with outdoor seating?" without ever scrolling down the page. If your business isn't mentioned in that AI-generated summary, you don't exist. So, how do you make sure the AI picks you?

AI empowers your business to work smarter by automating routine tasks, targeting the right customers, and unlocking new opportunities. It delivers efficiency, deepens customer understanding, accelerates growth, and sharpens decision-making. For example, AI can free your sales team from repetitive data entry, allowing them to focus on closing deals.

Discover how Visual Search can transform your digital presence and boost your visibility. Google Lens, a leader in this space, is growing at a breathtaking pace, handling billions of searches every month. If your products aren’t optimized for this visual revolution, you’re missing out on a massive audience.

Google I/O 2025 unveiled AI Mode, a groundbreaking AI-powered feature set to transform online shopping. Leveraging Google's Gemini AI models and the massive Shopping Graph (over 50 billion product listings), AI Mode automates and personalizes the entire buying journey, from inspiration to purchase.

AI-driven systems are revolutionizing information discovery. Moving beyond traditional link-based rankings, AI models often prioritize content that aligns with their sophisticated understanding of relevance, authority, and user intent. When a user poses a question, AI systems frequently pull snippets from web pages, blog posts, or research papers to construct answers, typically citing the source. These citations are invaluable, capable of driving substantial traffic, enhancin

Discover how AI is revolutionizing Genetic Research, from DNA sequencing to gene editing.

I’ve been reflecting on how AI is reshaping data entry, and it’s wild to see how far we’ve come.