Unlock the potential of Google's new AI Mode. Understand how generative AI is changing user search behavior and get ahead of the curve with our guide to optimizing your Google Ads for longer, more conversational queries.

You thought getting on the first page of Google was the goal, right? Well, the goalposts have moved!!! Now, you have to win over the AI. With features like Google's AI Overviews, users are getting answers to questions like, "Where can I find a dog-friendly cafe with outdoor seating?" without ever scrolling down the page. If your business isn't mentioned in that AI-generated summary, you don't exist. So, how do you make sure the AI picks you?