We all want more traffic, right?
But we want the right kind of traffic!
We all want to increase are session duration times and reduce bounce rates.
What I have found to be an excellent resource is Google Ads Help Center, which has some great insights for improving PPC landing page experience for potential clients.
Since starting Finfrock Marketing I have been on a learning quest so I can better educate my clients in the very best practices of...
Search Engine Optimization
Search Engine Marketing
Pay Per Click
Google Ads Landing page
Google emphasizes mobile usability for your landing page.
When a user clicks on your ad it is important not to take that visitor to an irrelevant page on your website. You need a landing page that is relevant to your ad with clear content and direction.
A poor experience may result in your ad showing less often or not at all across the search networks. It also affects your Ad Rank, Cost-Per-Click (CPC) and your position in the ad auction.
Let’s try to avoid all that! To do so...
Keep These Top Five Tips In Mind:
#1 - Offer relevant, useful, and original content.
Make your landing page directly relevant to your ad text and keyword.
Be specific when the user wants a particular thing. If someone clicks on an ad for a sports car, they shouldn’t wind up on a general “all car models and makes” page.
Be general when the user wants options. If someone’s looking to compare digital cameras, they probably don’t want to land on a specific model’s page.
Provide specific information on your landing page about whatever you're advertising.
Strive to offer useful features or content that are unique to your site.
#2 - Promote transparency and foster trustworthiness on your site.
Openly share information about your business and clearly state what your business does.
Explain your products or services before asking visitors to fill out forms.
Make it easy for visitors to find your contact information.
If you request personal information from customers, make it clear why you're asking for it and what you'll do with it.
Distinguish sponsored links, like ads, from the rest of your website’s content.
#3 - Make mobile and computer navigation easy.
Organize and design your page well, so people don’t have to hunt around for information.
Make it quick and easy for people to order the product mentioned in your ad.
Avoid pop-ups or other features that interfere with navigation of your site.
Help customers find what they’re looking for by prioritizing above-the-fold content.
#4 - Be fast - decrease your landing page loading time.
Make sure your landing page loads quickly once someone clicks on your ad, whether on a computer or mobile device.
You can check your site speed here.
#5 - Make your site (even more) mobile-friendly.
See how your site scores on mobile-friendliness and speed, find out how to improve it.
You can check your if your site is mobile-friendly here.
Think mobile first, desktop second when crafting your next Ads campaign.
Learn more about Google Ads Here.
Nathan Finfrock
CEO - Finfrock Marketing
Over the past fifteen years, I have had the privilege of creating and implementing large marketing and communications strategies for businesses and nonprofit organizations ranging between 1 and 50 million in annual revenue. I’ve developed both digital and traditional marketing strategies managing multi-channel campaigns positively influencing the overall revenue outcome for each organization.
Email: nathan@finfrockdesign.com
Contact: finfrockmarketing.com
Text/Call: (619) 796-3077